Anchor + Elevate is a 6-week done-for-you is a program designed to elevate your charter brand from the inside out. We handle everything from direct booking system setup and full brand storytelling to strategic visual marketing, email and Instagram content designed to attract luxury leads, and concierge-style onboarding tools that impress guests before they even step aboard.
Define your
charter identity
PHASE ONE | WEEK 1
In this phase, you’ll go from blending into the booking platforms to standing out as a distinctive, desirable charter brand. You’ll gain clarity on how to best position your vessel to attract high-paying dream guests and confidently communicate what makes your experience premium, unique, and the perfect vacation investment.
WHAT WE’LL DO
Define your unique charter value, whether it's luxury, adventure, eco-conscious travel, or family-focused fun.
Craft a compelling brand story, tagline, and service promise to connect with your ideal custom luxury travel guests and inspire them to book directly without hesitation.
Create the essential brand assets to elevate every guest touchpoint — delivering a high-end, seamless experience from initial inquiry to post-trip follow-up that naturally inspires glowing 5-star reviews.
Build your digital
booking engine
PHASE TWO | WEEK 2-4
Here, we’ll take your brand from concept to online presence with a polished, user-friendly website that converts visitors into high-paying guests. We’ll also set up the systems that let you take bookings without lifting a finger, freeing you from broker fees and high-commission booking site rates.
WHAT WE’LL DO
Design and build a mobile-optimized, 4-5-page website that will showcase your unique charter experience and capture high-intent customers without the added costs of third-party commissions.
Incorporate a direct booking system setup (calendar, intake forms, payment tools) that will streamline the booking process for both yourself and your guests.
Add a modern photo/video gallery that sells the experience visually.
Include an online inquiry form for future guests looking for more information.
Optimize your site for search engines so guests can actually find you.
Upgrade the
guest booking experience
PHASE THREE | WEEK 5
In this phase, we’ll refine the pre- and post-booking journey with tools that enhance communication, reduce guest confusion, and leave a lasting impression — so guests feel taken care of and are more likely to return or refer you.
WHAT WE’LL DO
Deliver done-for-you guest email templates (welcome, confirmation, follow-up, review request) so that guests feel informed, supported, and excited from the moment they book to the moment they depart.
Set up a basic concierge-style onboarding funnel and automated guest replies so that communication is seamless, timely, and requires less effort from you.
Create a beautifully branded Welcome Package PDF, including FAQs and a pre-trip checklist so that guests arrive prepared, impressed, and confident in the quality of your service.
Set up and optimize your Google My Business profile so you’re visible to local and travel-based searches, capturing the attention of affluent travel seekers and high-conversion travel leads.
Launch your magnetic
online presence
PHASE FOUR | WEEK 6
You’re now ready to be seen. This final phase coincides with the launch of your new website and focuses on showing up with intention on Instagram — one of the most powerful discovery platforms for charter guests. With the right content and strategy, Instagram helps you build trust, showcase the luxury experience you offer, and generate direct inquiries from high-intent dream guests, all without constant posting or overwhelm.
WHAT WE’LL DO
Design curated posts with custom branded visuals for launch so that your feed immediately reflects a luxurious, polished look that captures the attention of premium experience seekers ready to book and conveys your brand’s value at a glance.
Provide 5 plug-and-play Instagram post templates and Instagram story templates for consistent content creation so that you can easily maintain a consistent, professional presence that keeps your charter top-of-mind with luxury-minded voyagers without reinventing the wheel each week.
Optimize your Instagram bio and design highlight covers that effortlessly guide potential guests to book their dream charter and inspire them to share the experience with friends.
Provide done-for-you content ideas + captions to inspire and attract your ideal luxury-minded voyagers.