Turn Your Charter into a
Booked-Out Luxury Brand

Helping private catamaran & yacht charter owners establish a luxury direct-booking online presence that attracts high-paying dream guests, eliminates reliance on brokers and third-party platforms, and improves the vessels' profitability.

Charting New Waters with Confidence

The Transformation

From scattered bookings to a sold-out season. Here’s what happens when your charter brand steps into its full potential.

  • Bookings That Come to You

    Become the yacht that high-end guests seek out—not one they stumble across while scrolling listings. Your brand will be positioned to attract premium, high-intent guests—without relying on brokers or platforms.

  • Marketing Put on Autopilot

    No more throwing up random posts or wondering what to say. With curated visuals, strategic captions, and templates, staying visible is simple.

  • A Brand That Speaks Luxury

    Impress before they ever step onboard. Your re-imagined branding exudes polish, professionalism, and premium experience.

  • Confidence That Converts

    Know your worth and communicate it clearly. Your brand, pricing, and online presence will finally reflect the experience you offer.

  • Systems That Save You Time

    Guest emails, onboarding, FAQs, reminders—it’s all set up and streamlined to run without your constant input.

  • Reviews That Rave for You

    Deliver an unforgettable guest experience from first click to final farewell—so clients leave glowing 5-star reviews and can’t wait to tell their friends.

Anchor + Elevate is a 6-week done-for-you is a program designed to elevate your charter brand from the inside out. We handle everything from direct booking system setup and full brand storytelling to strategic visual marketing, email and Instagram content designed to attract luxury leads, and concierge-style onboarding tools that impress guests before they even step aboard.

The Process

Define your
charter identity

PHASE ONE | WEEK 1


In this phase, you’ll go from blending into the booking platforms to standing out as a distinctive, desirable charter brand. You’ll gain clarity on how to best position your vessel to attract high-paying dream guests and confidently communicate what makes your experience premium, unique, and the perfect vacation investment. 



Build your digital
booking engine

PHASE TWO | WEEK 2-4


Here, we’ll take your brand from concept to online presence with a polished, user-friendly website that converts visitors into high-paying guests. We’ll also set up the systems that let you take bookings without lifting a finger, freeing you from broker fees and high-commission booking site rates.

Upgrade your guest experience

PHASE THREE | WEEK 5


In this phase, we’ll refine the pre- and post-booking journey with tools that enhance communication, reduce guest confusion, and leave a lasting impression — so guests feel taken care of and are more likely to return or refer you.



Launch your magnetic online presence

PHASE FOUR | WEEK 6


You’re now ready to be seen. This final phase coincides with the launch of your new website and focuses on showing up with intention on Instagram — one of the most powerful discovery platforms for charter guests. With the right content and strategy, Instagram helps you build trust, showcase the luxury experience you offer, and generate direct inquiries from high-intent dream guests, all without constant posting or overwhelm.

MEET THE FOUNDER

Hi, I’m Lisa

From the time I was young, the water has always felt like home—whether it was long days spent on the boat, quiet sunsets on the horizon, or the freedom that only comes with being out at sea.

After earning my degree from the Savannah College of Art & Design, I spent the next 20 years working in design and marketing with some of the world’s biggest and most recognizable brands. While I loved the creative challenge, I found myself drawn back to my first passion: the boating lifestyle.

Today, I combine both worlds—using my expertise in luxury branding and marketing to help yacht and catamaran charter owners attract high-value guests, build direct-booking systems, and create unforgettable guest experiences. My mission is to give owners the freedom to enjoy their time on the water and the success of their business—without feeling bogged down by the constant stress of running it.

Exclusive Clientele

Trusted by the brands you trust.

Book your strategy call today to discover how your charter can attract luxury guests, secure direct bookings, and run smoothly without relying on brokers.

We’d love to help you elevate your brand and turn your vessel into a profitable, in-demand experience.